Carbon free lawnmowing and mower sales
            
 
 

The popularity and recognition that the Brill Razor Cut Premium lawn mower series celebrates today in the Canadian national marketplace literally started from the ground up and grew from the inspiration of one word, which describes the heart of Grun Canada... green.

 

The rapid progression of initiatives that people are taking to cut down their carbon footprint has sprouted substantially over

the past decade and it has become known that almost every aspect of day to day living produces harmful carbon emissions that are released into the atmosphere.

 
Although the idea itself of using eco-friendly products is not new, the Canadian marketplace was in need of a hero to provide quality eco-friendly products to consumers. Grun Canada answered the call and brought a quality line of push reel mowers to the forefront of choice in Canada from the ocean of gas and electrical powered environment eradicators saturating the market. The irony of keeping a lush green lawn with the use of machines that produce significant amounts of carbon emissions is a thing of the past as the Brill Razor Cut Premium push reel mowers have become a household necessity for many Canadians. Today, a product category that was virtually absent from the Canadian marketplace less than two years ago has achieved national recognition and continues to spark intrigue. The Brill Razor Cut mower has received widespread acclaim since it’s inception in the
spring of 2009 and continues to build its success from a comprehensive in house brand development strategy.
 

Extensive research and development determined Brill, who has been making the world’s best cylinder mowers since 1873 was the perfect brand choice to bring to Canadian consumers due to its European reputation but lack of presence in Canada. However, despite its superior product quality and design the Brill Razor Cut mower as a brand reached its soaring heights from detailed branding initiatives implemented by Grun. An online marketing strategy was implemented to correlate in perfect timing with participation in industry specific trade shows and launched the start of this unwavering success with our branding process. Due to industry presence in trade shows and an aggressive marketing campaign the Brill Razor Cut Premium 38 was almost immediately featured in newspapers across the country as articles were written focusing on the product specifically. This demand for article features in both major publicly read newspapers and magazines continue to grow and reach publications reaching readership amounts of over 1.5 million readers daily.

The print media presence moved to various television spots including a product feature on Toronto’s most watched morning show, Breakfast Television. Large followings on multiple social media sites continue to rise steadily littered with eruptions of inquiries on the product, demonstrating widespread demand.

A specially designed marketing integration program that utilized the Brill Razor Cut line and accessories for an environmentally sound landscaping company, Carbon Free Cutters, had students using the Brill and travelling on only bicycles therefore remaining a perfect vertical marketing program to not only showcase and increase awareness of the Brill Razor Cut mowers but also uphold the mission to reduce consumers’ carbon footprint. This company was thought out carefully to ensure the Brill and the company’s mission was at the centre of advertising campaigns which led to increased brand consciousness and literally had customers purchasing mowers from the landscaping company themselves.

Grun Canada started with a vision to provide premium products to the Canadian market place. Not only have we dedicated our efforts to providing a vastly growing and keen consumer base with quality products in a high demand market but, have also proven that our extensive team of talented product developers are readily available to take products to soaring levels of unprecedented success and brand recognition rapidly. The story of the rise of the Brill Razor Cut Premium 38 is one of many that Grun will tell as the collaboration of market research, aggressive selling techniques, multiple recognition points and intelligent vertical integration plans are just some of the ways in which Grun Canada can take a brand to top of mind awareness.
 
Smart channel selection and detailed planning took this brand from zero recognition in Canada to one of the widely recognized premium push reel mower brands on the market as well as displacing the previous product recognition of historically successful mowers in the same category, in just a little over one year on the market. One year ago this brand was not a recognized option on the Canadian market, today it is preferred above most others in its class. The belief in the brand and the quality of the product had Grun easily achieve having this product featured in all print media outlets, on television and at specifically selected trade shows and therefore gaining multiple social media followings as well as customer inquiry from many external companies anxious to hear more about the product. Creating a company that was specifically designed to use the product as their primary brand is just one of the creative ways in which our belief in the potential of our products can take the brand.

 

Our unwavering commitment to promoting the product as best in class has seen the recent birth of valuable joint venture programs such as the collaboration with a top Greater Toronto home builder, Heathwood Homes, providing the Brill Razor Cut Premium 38 to each home buyer. Mercedes Benz Markham has also jumped at the opportunity to feature the premium mower by providing each customer a Brill Razor Cut Premium 38 with the closing of each sale of a Smart Car. This demonstrates the strong recognition of brand quality and the realization that the products design fits perfectly with the vision that Mercedes has in the creation of their eco-friendly Smart car. Grun’s deep retail relations and strong companies is a valuable tool for the building of any brand and are executed with the utmost consideration for potential.


We offer a vast array of services and can ensure that every detail is taken into consideration when building a product up to towering heights. In house services include an established

repair depot, warranty claims department, full service customer care department and call centre, merchandising capabilities, active ecommerce website, research and development team, marketing services, public relations department, scan based trading, electronic data transfer, accounts receivable and payment processing through Visa, MasterCard and Pay Pal.
 
Smart channel selection and detailed planning took this brand from zero recognition in Canada to one of the widely recognized premium push reel mower brands on the market as well as displacing the previous product recognition of historically successful mowers in the same category, in just a little over one year on the market. One year ago this brand was not a recognized option on the Canadian market, today it is preferred above most others in its class. The belief in the brand and the quality of the product had Grun easily achieve having

this product featured in all print media outlets, on television and at specifically selected trade shows and therefore gaining multiple social media followings as well as customer inquiry from many external companies anxious to hear more about the product. Creating a company that was specifically designed to use the product as their primary brand is just one of the creative ways in which our belief in the potential of our products can take the brand.
 
Building the brand from the ground up and being able to deliver measureable results that include in house facilities such as local and international logistics, transaction processing, rapid shipping, electronic data transfer as well as not to mention the millions of target market reach points and exposure can only be achieved by a company as dedicated to branding strategy as Grun Canada. Never has there been a one stop shop to build a product success story until now and it can all be summed up in one word…… Grun.
 

 
 
 
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